Belcorp expands toiletries presence in Chile

Peruvian cosmetics & personal hygiene products are tapping opportunities in Chile, as Belcorp that boasts an unit in Santiago has been increasing business gradually in that country and now accounts 16% of the market, says Silvia Seperack, Peruvian commercial advisor in Santiago.

According to her, the food segment also has great potential to boost up business in Chile, specially with olives, oregano, asparagus, pepper, artichoke, chilli paste and canned fish. However to be successful in Chile, businessmen have to be aware of the distribution channel scheme, which represents 60% of sales from the food sector. One of the leaders in the segment, D&S adopted a low prices policy and created its own brand Lider.

Publication: SABI - Business News
Provider: South American Business Information
September 1, 2009

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