Advertising investments of US$444,9mil in 2009 in Peru

Corporate investments in advertising would top US$444,9mil in 2009, up 8% from 2008, when the sector showed US$412mil, estimates Marketing Preciso. Manuel Fazio, manager Preciso, says television advertising accounts for 38% of the pie, followed by newspapers with 20% and outdoor advertising with 13%; radio has 12%, cable TV 5%, with magazines and Internet media each 3%. Companies engaged in the manufacturing of massive products account for 60% of the advertising investments, followed by financial services, educational services, and others.

Publication: SABI - Business News
Provider: South American Business Information
August 29, 2009