AOC wants 13% of the TV and LCD market

The monitors and television sets giant AOC, subsidiary of the Chinese Admiral Overseas Corporation, has set up its strategy aiming to conquer 13% of the Peruvian market. Gustavo Rivera, president AOC Peru, stated that around 100.000 monitors and television sets will be commercialised in the country in six months, overcoming 2008's total performance in 25%. In order to achieve the goal, AOC has recently added 200 new selling points to its network, by setting up agreements with retail chains, such as Elektra, Carsa and Efe.

Publication: SABI - Business News
Provider: South American Business Information
August 19, 2009

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