Backus & Johnston aims to exports Cusquena beer to Australia in 2010

Peruvian brewery Backus & Johnston has announced that it plans to begin exporting its Cusquena brand of beer to Australia in 2010. The firm currently exports to Chile, the US, the UK, Spain and Japan. Backus's exports increased 22% between January and August 2009 and the firm hopes to sell 5mn litres by the end of 2009. In Chile alone, Backus's sales increased 25% in the first eight months of 2009, while sales in the UK increased 40%.

Backus's products are now sold in 1,250 establishments in Chile, of which 400 are supermarkets, as well as in 3,500 establishments in the UK; this is an increase of 30% compared to in 2008. Backus & Johnston only exports between 2% and 3% of its production. Cusquena represents 75% of the exports, while Cristal represents 25%. Around 60% of the firm's exports currently go to the US and the UK markets and the aim is to increase UK exports five times over by 2014.

Publication: Esmerk - News monitoring
Provider: Esmerk
September 1, 2009

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