Peusac, manufacturer of the jelly brand Universal, is targeting the external market and plans to be present on October as expositor in Anuga, food & drink fair trade to be held in Germany. The firm has recently been expositor in the fair trade Summer Fancy Food on New York.
Peusac intends to be launching new products in Anuga, such as ice cream made of lucuma, porridge and chicha morada. Idea is to be exporting not only to Spain, Italy and the US, but to all Latin America and further Europe. Turnover has been of US$8mil in 2008, says Dorian Zea, exports manager Peusac, forecasting a growth of 25% for 2009. Currently, Peusac counts with over 30 products, however Universal continues as its core business accounting 70% of production.
Publication: SABI - Business News
Provider: South American Business Information
August 19, 2009
8/19/09
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