Peruvian chocolate firm Chocolates La Iberica, which is based in the region of Arequipa, has reported that it is aiming to increase its popularity among local consumers, since it is currently targeted mainly at tourists. Some 50% of the firms sales are currently in Arequipa, where it has a chain of five shops.
However, the firm is planning to open more shops in the new shopping malls that are being constructed in Lima and Huancayo, notably the Plaza Norte and Real Plaza Centro Civico, as well as the Mall Aventura Plaza de Arequipa. Over the last two years, Chocolates La Iberica has invested USD 2mn (EUR 1.41mn) in machinery and equipment, which has assured it will be able to satisfy demand for the next ten years.
As well as increasing its presence in Peru, the firm also plans to begin exporting to Chile and the US in 2010. It is currently in talks with firms that manage Peruvian and South American products in the US. Chocolates La Iberica employs between 250 and 300 people in Peru and produces around 200 different chocolate products
Publication: Esmerk - News monitoring
Provider: Esmerk
August 11, 2009
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1 comment:
I have known La Iberica products for many years. They are innovative and of the highest quality.
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