Hayduk re-launches Perfecta cannery brand

Pesquera Hayduk re-launched its canned-fish brand Perfecta, in order to consolidate market share in the low income classes and its presence in the countryside of Peru. The firm is focusing in anchovy, a fish that has great potential due to its low consumption, says Fernando Parodi, general manager. Hayduk brands currently have around 12% of the national canned-fish market and idea is keep boosting its business. The firm strategy is focused in direct human consumption and conquering new market.

Publication: SABI - Business News
Provider: South American Business Information
February 2, 2009

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