Fashion brand Cherokee launches in Peru

Cherokee Inc., a leading licensor and global brand management company, has recently launched its Cherokee brand products in Peru with Falabella's Tottus Stores.

Mark Nawrocki, Executive Vice President and Managing Director of Cherokee Brand Development, said they are proud of their recent launch in Peru as the company continues to execute their 'world brand' strategy.

With partners covering over 30 countries around the world, Cherokee has become one of the fastest growing family lifestyle brands internationally.

"While we continue to build our brand with our existing partners, we look forward to our upcoming launches over the next 12 months in Spain with Grupo Eroski, and in the Middle East with Geant, a division of Al Hokair," Nawrocki said Friday.

Cherokee Inc., based in Van Nuys (Los Angeles, USA), is a marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents.

Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products

Publication: Andina - English Newswire
Provider: Andina
November 9, 2008

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