Sissa and its dummies to invade South America

The advertising services supplier Sissa, pertaining to the De Azambuja family, started out developing advertising dummies (plastic made), willing to keep growth rate of 8% - 10% per year. It already plans to be opening offices in Chile, Ecuador and Argentina. Jaime de Azambuja, general manager Sissa, states that in the next months the supermarkets, commercial centers, bodegas and cinemas will be filled up with dummies advertising the launch of new products. Advertising campaigns totalled investments of US$5mil in 2005, figure that rose up to US$60mil in 2009 and would increase 10% as of 2010, according to Jaime. In order to advance in the market, Sissa has invested US$3mil in the acquisition of the first dummies manufacturing machine in Latin America.

Publication: SABI - Business News
Provider: South American Business Information
October 8, 2009

Advertising investments of US$444,9mil in 2009 in Peru

Corporate investments in advertising would top US$444,9mil in 2009, up 8% from 2008, when the sector showed US$412mil, estimates Marketing Preciso. Manuel Fazio, manager Preciso, says television advertising accounts for 38% of the pie, followed by newspapers with 20% and outdoor advertising with 13%; radio has 12%, cable TV 5%, with magazines and Internet media each 3%. Companies engaged in the manufacturing of massive products account for 60% of the advertising investments, followed by financial services, educational services, and others.

Publication: SABI - Business News
Provider: South American Business Information
August 29, 2009