Sales of the Peruvian beer Cusquena in Chile grew by 270% in the first three quarters of 2008 compared to January-September 2007, states Richard Gallagher, director of exports at Backus. A study by Nielsen suggests that Cusquena has achieved 70%-plus penetration at Santiago de Chile supermarkets. In 2007, Backus and Chile's Vina Concha y Toro began a commercial relationship; in April 2008, the Backus brand Cusquena was presented in Chilean society as a premium beer. It is also available in Valparaiso and Vina del Mar. Cusquena sales rose 45% in the US in the first three quarters of 2008 and by 15% in both Spain and Britain in the same period. This year, Cusquena's home-town plant in Cusco, Ciudad Imperial, is celebrating its one-hundredth birthday.
Publication: SABI - Business News
Provider: South American Business Information
Date: October 9, 2008
10/10/08
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