Pizza outlets have only achieved 4% Peruvian and 10% Lima (the capital) penetration. These figures have led Corporacion Peruana de Restaurantes, the firm that operates the franchise for Papa John's pizzerias, to decide on investment of US$1mil in 2008 in the construction of five new restaurants, four in Lima and one in either Cusco or Arequipa, explains its director of marketing, Gonzalo Lanata. Papa John's is a ten-store-strong chain at present and it posted a turnover of US$4mil in 2007, up 45% over 2006. Delivery services supply 70% of revenues.
Publication: SABI - Business News
Provider: South American Business Information
Date: January 31, 2008
2/3/08
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment