Kraft hopes Lacta can clip Nestle's chocolate wings

Last November, Jose Antonio Luna, marketing director at Nestle Peru, estimated that the chocolate market nationally would grow by 20% in 2008. Nestle has a 40% share of a market that produces 13,000 m tons of chocolate per annum but will soon have to do battle with Kraft.

Kraft, which already produces bars such as Mostro, Dona Pepa and Cua Cua, is entering the tablet-style chocolate segment 70% dominated by Nestle. It will do so with its Lacta brand, explains Carlos Palomino, snacks boss at the firm locally.

Publication: SABI - Business News
Provider: South American Business Information
Date: April 3, 2008

No comments: