Dasani directed at healthy flavoured-water favourers

In 2006, Coca-Cola noted that Peruvian consumption of still water was on the rise as health concerns came to the forefront and it also discovered that many people like their water flavoured. The Coca-Cola product Dasani is perfect for such people.

New products boss for the drinks colossus in Peru, Carlos Pizarro explains that sales for the water product rose 80% in 2007 and that they should advance by another 20% this year. Dasani also features added vitamins and minerals. The drink ranks second within the still gas segment behind Ajegroup's Free Light with a 40% share of the market; however, Coca-Cola has a 44% share of the overall water market, ahead of Aje's 35%.

Publication: SABI - Business News
Provider: South American Business Information
Date: March 17, 2008

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