Peruvian Ajegroup Posts $60 Mln Investment Since Start-2007

Peruvian soft drinks maker posted a total investment of $60 mln (44 mln euro) in its 22 production plants throughout the world since the beginning of 2007, the company’s corporate affairs and communications director, Alfredo Paredes, said on August 30, 2007.

The investment planned by the company for full-year 2007 stands at $76 mln (51 mln euro).

is present in Mexico, Peru, Venezuela, Ecuador, Central America, Thailand and Colombia. entered Colombia a month ago with the product Big Cola.

At the end of August 2007 the company will introduce on the Mexican market a line of citrus juices with vitamins under the brand Big Citrus Punch. In this market segment the company has no competitors in Mexico and thus it will gain a 100-pct market share from scratch. In Peru this line of citrus juices is being sold under the brand Cifrut Citrus Punch for seven months.

's Mexican unit, Ajemex, has four soft drinks manufacturing plants in the country. Ajemex has an 8.0 pct market share on the Mexican soft drinks market. Mexico is the world's biggest consumer of soft drinks per capita and the second largest in beverage production.

Publication: Business Digest
Provider: AII Data Processing Ltd.
Date: August 31, 2007

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